Ranieri Agency stay on message with Invoice Finance facility

Founder and Group Managing Director of one of the UK’s fastest growing PR agencies is looking to take the business to new heights thanks to a tailored Invoice Finance facility from specialist Optimum Finance.

Securing coverage in traditional media, like print publications, magazines or broadcast was once considered the gold standard within public relations (PR). But while the modern media landscape may have changed, many of the traditional challenges of running a business – such as managing cashflow – have remained, to be met with an innovative form of financing to determine a new avenue of success.

Invoice Finance is a method of cashflow funding that uses receivables (invoices) as the principal asset against which money can be raised. Optimum Finance pays Ranieri Agency an agreed percentage of the invoice value as soon as it is submitted, receiving immediate access to liquidity, rather than being held to sometimes lengthy payment terms.

Founder Pietro Ranieri says Invoice Finance enables the business to be flexible in a service led industry: “We needed a funding facility that offered us breathing room in an industry increasingly leaning towards paid media campaigns and influencers which often require upfront payment for their services. This meant that we needed to pay out while waiting to be paid, placing our cashflow under pressure from the get-go.

“Optimum understood this challenge and tailored a funding solution that bridged the gap, with what is essentially our own money. Now we can be flexible in our approach with projects that can scale up and down as the business continues to grow, with funding to match.”

With the business being recently identified as PRWeek’s 8th fastest growing agency in the country, and one of only four agencies to overturn a downward industry trend in the last year, Pietro says his sights are set on an even more ambitious trajectory:

“We aim to replicate our growth success within other technology sectors of the business, including B2B, Gaming, and the recently incorporated Education Technology. Our vision is unwavering: to deliver exceptional results that propel both our agency and our clients to new heights of success.”

In terms of the company’s relationship with Optimum Finance, he says its support has made growth a realistic ambition: “In a highly contested and competitive industry, it’s crucial to take calculated risks in order to reap the rewards, be that through planning big campaigns, strategic advantages for our clients or recruiting influencers to help us reach new or niche markets.

“The team at Optimum understands these risks, and the funding solution we needed to thrive.”